Nautilus & "Men In Black II" DVD

Program Elements

Product Placement in Film

• Nautilus Bowflex Ultimate machine placed in "Men In Black II"

National Television Campaign

• Created a customized :30 television spot integrating footage of the “Men In Black” Worm Guys working out on a Bowflex machine
• Spots valued at over $1MM and ran during college football games

Direct Response Television

• Assigned a dedicated 800# for consumers to call
• Based on the success of the spot, a second flight of media was added