Hartz & Animal Planet Expo

Program Elements:

Presenting Sponsor

• Hartz was Presenting Sponsor of Animal Planet Expo, a 14 market tour

National Television

• Hartz was included in cross channel TV spots promoting the tour

National Radio

• Hartz was included in radio spots promoting the tour

On-Site Exposure

• Logo placement on official tour vehicle
• Signage
• Booth space

Sampling

• Hartz sampled product in all 14 cities

Data Capture

• Hartz lead generation through on-site data capture

Public Relations

• Partners executed joint PR activities
• Hartz sampled product in all 14 cities