Our goal is to connect brands with entertainment to create meaningful associations. We work with brands and producers to determine creative integration strategies that reinforce brand objectives.
- On-going review of entertainment projects in development and pre-production (review scripts, storyline synopses and other materials)
- Determine entertainment properties relevant to brand objectives and messaging
- Develop integration opportunities that strategically support the brand
- Negotiate brand integration initiatives with studios, producers, production companies and/or talent management
- Supervise product integration during physical production
- Secure video clips and photos of product and/or signage visibility
- Provide post-program analysis including evaluation of program results and value of brand integration